Consumer Protection Law Group

How CPLG transformed intake into a scalable growth engine

About CPLG

Consumer Protection Law Group (CPLG) is a high-volume plaintiff law firm, serving clients across the country. The firm manages thousands of leads through multiple intake teams. It needed a faster, more consistent way to qualify and convert clients without increasing headcount.

The Challenge

• Manual follow-ups stretched intake staff thin

• High labor costs per signed case limited growth

• Leads fell through the cracks during handoffs

• Top performers were bogged down by repetitive admin

We did an A/B test with clients and there was no difference in whether people cared if they were talking to Superpanel or a human.

Eamon Graziano

COO of CPLG

Results with Superpanel

Efficiency

• Over 50% of manual intake workload shifted to Superpanel's digital teammate

• Doubled signed cases per month and increased filings with a leaner team, without sacrificing quality

Capability

• Introduced labor cost per acquisition as a core metric

• Intake no longer a constraint, firm now aiming for 1,000+ signed cases per month

• Modernized intake before competitors, building durable advantage

Adoption

• Began routing a small share of inquiries through Superpanel, benchmarking results against intake team

• After proving performance step by step, the firm fully adopted the system, shifting the majority of intake work to Superpanel

Client Experience

• Performed an A/B test with clients. Established no meaningful difference in client experience with Superpanel or a human.

Our top-performers are empowered by Superpanel, and being fed a pipeline of people who are ready to sign.

Eamon Graziano

COO of CPLG

Your Growth Shouldn't Be Limited by Capacity

Superpanel handles the front line around the clock so your team can focus on the work that requires human judgment.